Every agent is running a business by themselves. Most just don't know there's another way.
You sell homes.
I run everything else.
Marketing, systems, listings, and transactions — the entire operational side of your business, done.
From luxury listings to fast-growing teams, I build marketing ecosystems designed for the future of real estate.
WAYS TO A
Well-Oiled Machine
The systems that make your business run smooth, stand out, and scale.
Explore each service below — or download the full guide.
LISTING & PROPERTY MARKETING
Every listing gets a full launch
- Launch strategy that gets your property seen before it hits the market
- Scroll-stopping social content crafted for Instagram, Facebook, and LinkedIn
- Email campaigns and open house promotion that actually drive traffic
- Coming-soon and just-sold campaigns to maximize your market presence
AGENT BRAND & SOCIAL MEDIA
Be the agent they remember
- A personal brand strategy that sets you apart in your market
- Done-for-you monthly content: captions, graphics, and scheduling
- Profile optimization and a posting cadence that builds real authority
- Social proof campaigns — review collection and testimonial graphics
EMAIL MARKETING & NEWSLETTERS
Stay in front of your database
- Monthly market update newsletters for sphere and past clients
- Just-listed, just-sold, and seasonal campaign emails
- Buyer and seller education series that position you as the expert
- List segmentation so the right message reaches the right person
CRM & FOLLOW-UP SYSTEMS
Nurture leads without lifting a finger
- Your CRM built out, cleaned up, and ready to run from day one
- Smart drip sequences that follow up with every lead automatically
- Speed-to-lead automation — new inquiries responded to in under 60 seconds
- Past client systems — anniversaries, check-ins, and re-engagement campaigns
WEBSITE DESIGN & SEO
Your website should be working while you sleep
- Custom real estate sites engineered to rank locally and convert visitors
- Lead capture pages, SEO audits, and built-in inquiry flows
- IDX integration and monthly analytics reporting
AI-POWERED CONTENT & AUTOMATION
More output. Less overhead.
- AI systems that write listings, posts, and emails in your voice
- Custom workflows that cut your content creation time in half
- Automation that connects your tools so nothing falls through the cracks
- AI chatbot setup to capture and qualify leads on your site 24/7
MARKETING OPERATIONS & REPORTING
Strategy, systems, and accountability
- Full marketing calendar — what goes out, when, and on which channel
- Campaign reporting — lead source, cost per lead, and pipeline conversion
- Tech stack audit — what you actually need versus what's wasting budget
- Vendor coordination — photographers, videographers, stagers, and designers
About
I've spent 15+ years building marketing systems for real estate agents, teams, and brokerages — from solo agents launching their brand to regional operations supporting 70+ agents across multiple markets. I've worked across residential, commercial, and proptech, and I bring the same operating discipline to every client: clear strategy, clean execution, and results you can measure. Based in West Los Angeles. Available for project work, retainers, and fractional engagements.
Portfolio
Socials
Websites
What Agents Are Saying
Real results from real estate professionals.
"It was always a great experience working with Lisa. She is very knowledgeable, playful and enthusiastic about ways to do my marketing for my branding and my listings in general. She is flexible, tech savvy as well as a good writer."
"I was lucky enough to work with Lisa Duncan while I was a realtor at Alain Pinel Realtors. Lisa was a wealth of knowledge and expertise for my marketing needs. She was always extremely patient and very helpful with what needed to be done. Even after I moved to HIGHLAND PARTNERS, I met with her on several occasions to work on specific projects. She is a wonder."
"I could always turn to Lisa with questions - and get answers - to perspectives on emerging social media practices, company tools, etc. that fit me and my target clients. She introduced me to AdWerx as a platform that would work better for me, and I ran a series of A/B tests. We'd review my results and she'd suggest changes and improvements that were cost effective and focused on results. Together we brainstormed and added YouTube videos to my company home page. These produced 9x results to our initial test. Lisa showed up as a talented collaborator and team player who listened to what works for her clients."
"I have used Lisa Duncan in the past, as an employee of our marketing department at Alain Pinel Realtors and recently as a freelancer. She has provided creative solutions to my marketing in both capacities and I highly recommend her for your marketing needs."
Let's build your next chapter.
Tell me where your business is — and where you want it to be by this time next year.
Start Your Project